Chinese cell phone producer Xiaomi is certain that it will have the option to hold its No. 1 situation in the Indian cell phone market one year from now as well. However, industry specialists accept that the nation may see an alternate victor in 2020.
Toward the finish of the primary quarter of 2019, Xiaomi had a market portion of 30.6%, a long way in front of Samsung, which took the second spot with a portion of 22.3%, as per an International Data Corporation (IDC) report.
Be that as it may, by the second from last quarter of 2019, Xiaomi's market share tumbled to 27.1%. Samsung, too encountered a decrease as its offer went down to 18.9%, IDC information appeared. "Given the astounding Q3 2019 steps made by the BBK (parent organization of OPPO, Vivo, Realme, and OnePlus) marks in India, Xiaomi would be careful about the rising challenge and the decrease in its market share. In the initial seventy-five percent of 2019, Xiaomi lost 3% market offer," Prabhu Ram, Head-Industry Intelligence Group (IIG), CyberMedia Research (CMR), said.
Out of the BBK Group marks, Realme's ascent in the Indian cell phone market has been genuinely fabulous. From a 6% market offer in Q1 of 2019, it snatched 14.3% market share toward the finish of Q3.
Vivo additionally saw a lot of development this year. Its offer rose from 13% in Q1 to 15.2% in Q3. OPPO showed improvement over Vivo regarding development. OPPO's offer developed from 7.6% in Q1 to 11.8% in Q3, as per IDC. Speaking of Xiaomi's possibilities of holding the No.1 position one year from now, he said that "taking a gander at the potential and how Xiaomi is situated, it appears to be hard for the brand to hold the distinctions." "It is presently on a protective mode," he included. "As Realme accompanies new contributions in the mid-level and premium fragment, and OPPO and Vivo additionally uncover plans to go premium, Xiaomi faces a daunting struggle," Ram concurred.
To hold their numero uno position, Xiaomi would need to go past its current image symbolism and furthermore unite its disconnected play, Ram said